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Media Contact: Yasmine Grignard
San Diego (August 28, 2019) – Ever wanted to practice yoga but you’ve always thought yoga isn’t for you? Or maybe you’ve always wanted to try because you’ve heard how amazing it is but never got around to do it? September is National Yoga Month and what better month to finally hop on the mat and to go against all the stereotypes the current yoga industry is carrying. It's time to reconnect to your intentions and your true self. This whole month is dedicated to living a healthy lifestyle and bringing awareness to the benefits of yoga.
Larissa Miller, owner of PI, was amazed to see the benefits of regular yoga practice. “Once I realized how good yoga made me feel I tried to get everyone to do it. The reactions I got were shocking”.
Yoga is an ancient philosophy reconnecting the body to the mind, and allowing you to step into your true nature. Yet lately it has become an industry showing off the ‘perfect’ yoga body as being flexible, fit, flawless…..and Instagram famous.
“I realized that many people were too self-conscious about going to a yoga class because they believed they were not flexible nor fit enough. I’ve heard moms, girlfriends and first-timer guy friends complaining about not knowing what to wear to go to yoga because there was no way they would put on the popular tight yoga pants. I knew something needed to be done” says Larissa.
After doing some research, Larissa realized that most yoga pants companies would only make pants up to size 12. Did you know the average American is a size 16? Where do the rest of us fit in? Yoga is for everyone yet the industry has limited its access. “I wanted to find a way for women & men of all shapes, sizes, and ethnicities to feel accepted by and a part of the conscious yoga community and to encourage them to hop on their mat.”
It started with designing the most comfortable and form flattering yoga pants. Handmade in Bali, they are not only great for yoga, they are ideal for traveling and lounging. “We like to call them the Sisterhood of the Traveling Yoga Pants,” Larissa says. They really do seem to fit just about everyone who tries them on.
PI is on a mission to empower women and men to feel confident and comfortable on and off their yoga mat. All of their photoshoots are made with REAL people from first timers to advanced yogis, everyone is welcomed.
“We have a lot of people coming to our photoshoots who have never been in front of the camera like this before. They start off feeling shy and uneased. I can almost hear them yelling in their head “why am I here?” but then as the shoot goes on they become more and more confident. They end up laughing and owning their body and loving all the pictures. It’s priceless.”
Seeing the demand of plus sizes yoga pants increasing, PI just launched a US size 18-24 line and is bridging the gap, offering form-flattering and comfortable pants from a size 0 to 24. They even have a petite line for the shorter ladies.
If you have never tried yoga or ever thought “this isn’t for me” – give it a try and start seeing the benefits of a regular practice on your body and mind.
Happy National Month of Yoga!
PI is a boutique line of yoga, travel and lounge apparel handmade with love in tropical Bali. PI started while the Founder was living in Bali and has continued to grow when she returned home to California. PI’s mission is to empower women, designing form flattering and comfortable yoga clothes that fit a wide array of body types. Not only are they cute, but they are clothes for a cause! 10% of net profits are donated back to sea turtle conservation efforts making PI the living definition of Sustainable Fashion! PI works hand-to-hand with organizations around the world that are making a difference. Read about their latest projects to rebuild the coral reef in Indonesia and Florida.