How did PI get started?
I was inspired by my travels around the world to create a brand that gives back to the community and environment in Bali.
While I was living in Bali I met a seamstress and was inspired by how she had started her business from scratch. She was very ambitious and showed me it was possible to start a business of my own and to empower other women by working together.
Since then, the message of women empowerment has become deeply rooted in the PI mission and to this day her and her daughter still make the pants.
Bali is a beautiful gem with so much to offer, and with me being from California I was naturally drawn to the ocean. I picked up diving and fell in love when I swam with a sea turtle for my very first time!
However, diving also showed me a closer look into the harsh reality of what life is like under the sea. With coral bleaching, dynamite fishing, and pollution visibly causing a problem in the ocean it was obvious that this was where I needed to help. PI proudly donates 10% of net profits back to sea turtle conservation efforts with our vision to expand efforts globally.
At this point the idea of starting a business seemed like an unattainable dream, but I asked myself this question. "If I could start any business, what would my intentions be?"
My intentions were clear. To create a conscious brand that would empower women, contribute to conservation, and inspire myself and others to pursue our dreams.
Thus, where the name PI came from. Like the number pi that goes on forever, the intention of PI is to "continue infinitely in the direction of your dreams."