PI latest news
Media Contact: Larissa Miller
San Diego (June 20, 2018) – With newly introduced dresses, shorts, kimonos, sports bras, off the shoulder sweaters, headbands and much more to come, PIYOGA has officially announced last week its new brand name, PI Paradise Island. With the release of the new Summer collection, PI is ready to embrace the hot days and want to make sure you are ready for some fun in the sun this year for your summer vacation!
PI’s main mission to empower women started with designing the most comfortable and form flattering yoga pants. Larissa Miller, the founder of PI, realized that most yoga pant companies would only make pants up to size 12, but did you know the average American is a size 16? “Yoga is for everyone,” she explains, “I wanted to find a way for women of all shapes, sizes, and ethnicities to feel accepted and a part of the conscious yoga community.”
Now, PI is expanding its product line to include more than just boutique yoga pants. Upon celebrating 2 years in business PI announced the new addition of resort wear that coincides with the traveling lifestyle of their brand. With fun new patterns like “My Heart is in Havana” and “Miami Vice” as well as new designs, PI is coming out strong this Summer and wanted to make sure the brand name was reflecting this growth.
“We design our clothes ourselves and get inspiration during all our travels”, explains Larissa. “We perfect them to the last inches and test them while traveling before releasing them to the public. We have a lot of returning customers and we love using their feedback to design the best clothes”.
Handmade in Bali, PI apparel is not only great for yoga, they are ideal for traveling, lounging and exploring. They are versatile and practical (most of them include pockets, even the dresses!) and the lightweight material is perfect for traveling to hot, humid counties! “We like to call them the Sisterhood of the Traveling Yoga Pants,” Larissa says with a smile. As they really do seem to fit just about everyone who tries them on.
The best part? Each piece of PI has a purpose––10% of net profits goes to sea turtle and ocean conservation efforts worldwide. A healthy sea turtle is a sign of a healthy ocean. Sea turtle levels have been dropping drastically and 6 out of the 7 sea turtles species are considered either threatened or endangered. PI works hand-to-hand with local organizations around the world that are making a difference. Read about their latest project to rebuild the coral reel off the shores of Bali.
With newly introduced travel dresses, shirts, shorts, kimonos, and headbands, PI is your one stop shop for your Summer essentials!
PI is a boutique line of yoga, travel and lounge apparel handmade with love in tropical Bali. PI started while the Founder was living in Bali and has continued to grow when she returned home to California. PI’s mission is to empower women, designing form flattering and comfortable yoga clothes that fit a wide array of body types. Not only are they cute, but they are clothes for a cause! 10% of net profits are donated back to sea turtle conservation efforts making PI the living definition of Sustainable Fashion! Visit www.piparadiseisland.com, instagram.com/piyogapants, and facebook.com/piyogapants.